Pavel Evtushenko
I help businesses turn messy ideas into clean pages and flows, then ship them fast with a calm, transparent process.
I help businesses turn messy ideas into clean pages and flows, then ship them fast with a calm, transparent process.
About
I’m a digital product designer with 8 years of experience. I help small businesses turn ideas into clean structure, strong visuals, and interfaces that feel effortless. I’m comfortable owning the full path – UX, UI, and when it makes sense, building the site in Framer or Webflow to ship faster.
I work best with teams who value clarity, honesty, and good craft – and who want a designer that communicates clearly and keeps things moving.
I’m a digital product designer with 8 years of experience. I help small businesses turn ideas into clean structure, strong visuals, and interfaces that feel effortless. I’m comfortable owning the full path – UX, UI, and when it makes sense, building the site in Framer or Webflow to ship faster.
I work best with teams who value clarity, honesty, and good craft – and who want a designer that communicates clearly and keeps things moving.
How I work
Expect steady progress and clear decisions. I’ll guide the process, ask the right questions, and keep things moving from first draft to launch-ready delivery.
Expect steady progress and clear decisions. I’ll guide the process, ask the right questions, and keep things moving from first draft to launch-ready delivery.
Keeping things clear
Keeping things clear
Keeping things clear
Keeping things clear
Working in short loops
Working in short loops
Working in short loops
Working in short loops
Focusing on what moves the needle
Focusing on what moves the needle
Focusing on what moves the needle
Focusing on what moves the needle
Designing for real implementation
Designing for real implementation
Designing for real implementation
Designing for real implementation
Communicating directly
Communicating directly
Communicating directly
Communicating directly
Principles
Principles
Principles
Principles
Clarity over complexity.
I simplify first, then beautify.
Clarity over complexity.
I simplify first, then beautify.
Clarity over complexity.
I simplify first, then beautify.
Clarity over complexity.
I simplify first, then beautify.
Structure.
Strong hierarchy, readable layouts, and details that feel intentional.
Structure.
Strong hierarchy, readable layouts, and details that feel intentional.
Structure.
Strong hierarchy, readable layouts, and details that feel intentional.
Structure.
Strong hierarchy, readable layouts, and details that feel intentional.
Business goals included.
The design supports what you’re trying to achieve — not just what looks cool.
Business goals included.
The design supports what you’re trying to achieve — not just what looks cool.
Business goals included.
The design supports what you’re trying to achieve — not just what looks cool.
Business goals included.
The design supports what you’re trying to achieve — not just what looks cool.
Fast iteration.
I move forward with concrete options and quick feedback rounds.
Fast iteration.
I move forward with concrete options and quick feedback rounds.
Fast iteration.
I move forward with concrete options and quick feedback rounds.
Fast iteration.
I move forward with concrete options and quick feedback rounds.
No handoff chaos.
Clean files, consistent components, and decisions documented.
No handoff chaos.
Clean files, consistent components, and decisions documented.
No handoff chaos.
Clean files, consistent components, and decisions documented.
No handoff chaos.
Clean files, consistent components, and decisions documented.
Honest scope & timelines.
I’d rather under-promise and deliver early than sell you a fantasy.
Honest scope & timelines.
I’d rather under-promise and deliver early than sell you a fantasy.
Honest scope & timelines.
I’d rather under-promise and deliver early than sell you a fantasy.
Honest scope & timelines.
I’d rather under-promise and deliver early than sell you a fantasy.
Small-business friendly.
I’m used to limited time, limited resources, and the need to ship.
Small-business friendly.
I’m used to limited time, limited resources, and the need to ship.
Small-business friendly.
I’m used to limited time, limited resources, and the need to ship.
Small-business friendly.
I’m used to limited time, limited resources, and the need to ship.
Easy to work with.
Clear communication, reliable follow-through, and respect for your time.
Easy to work with.
Clear communication, reliable follow-through, and respect for your time.
Easy to work with.
Clear communication, reliable follow-through, and respect for your time.
Easy to work with.
Clear communication, reliable follow-through, and respect for your time.
